Global SEO

Grow your business by marketing yourself to a global audience

International SEO

International SEO is a process where you shift the focus of your website from your home country to one or more additional countries. The main objective is to increase the site’s visibility on search engines in the targeted countries to boost traffic to the website.

Targeting a new market with your website is similar to expanding your whole business. With that in mind, you should not expand your website or business to a new country without first knowing why you are doing it. You need a strategy. Spending resources and time on expanding your business is meaningless if there is no need for your product or service in the country, or if there is already a superior product that you cannot compete against.

International SEO – your benefits

International SEO strategy


The first important step in the process is to introduce the parties to each other. This builds a good relationship and gives Novicell a deeper understanding of your business, objectives, strategy, resources, budget and the potential countries you want to expand to.

2. Current situation

Before creating a strategy, it is important to know which markets you want to expand to. As an employee in the company, you will have a good understanding of where to find your own potential markets. Since Novicell is an international SEO consulting company, we will also do a review of where we see potential.

3. Technical evaluation

It is important to ensure that a website functions optimally before optimising it and trying to lead traffic to it, so the customer gets the best user experience. Vennerlab will analyse your website from a technical SEO perspective. Furthermore, we will look into tracking tools, such as Google Analytics, Google Search Console, Google My Business and Google Tag Manager. These tools are essential in terms of understanding the customer's behaviour.

4. Market research

As an international SEO agency, Novicell always investigates the market(s) into which you want to expand your organic presence. First, we look into the cultural differences in the market to understand if there are any essential changes required to your current design. There is a big difference in the way that different cultures want products and services presented on websites. To ensure that your website converts optimally, an understanding of this is key.

5. Implementation

Once the keywords have been chosen, our international SEO experts will investigate whether you have the content supporting the keywords that your audience uses. If you already have relevant content for the keywords, we will analyse how that content can be optimised. This is done by researching which questions the customers often search for in relation to your products. You could include answers to those questions in your content to create more value for your customers and increase your visibility in the search engines.

6. Reporting and data analysis

The process of making the dashboards is separated into three phases: Phase 1: Default setup with data from Google Analytics in one country. Phase 2: Novicell customises the dashboard according to your objectives. This is done by organising a workshop (three to four hours) with our Business Intelligence department to make sure that the dashboards fulfil your needs. Phase 3: We expand the dashboard into other countries as you increase your scope.

Combining the strength

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The Secret of getting on top of search results is


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