Grow your business by marketing yourself to a global audience
International SEO is a process where you shift the focus of your website from your home country to one or more additional countries. The main objective is to increase the site’s visibility on search engines in the targeted countries to boost traffic to the website.
Targeting a new market with your website is similar to expanding your whole business. With that in mind, you should not expand your website or business to a new country without first knowing why you are doing it. You need a strategy. Spending resources and time on expanding your business is meaningless if there is no need for your product or service in the country, or if there is already a superior product that you cannot compete against.